generation z Archives - Bauerhaus Design, Inc.

April 25, 2019April 14, 2020

How to market wine to Generation Z (without hosting a miserable dinner party)

As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is yackin’ your ear off – talking at you, not to you. As you know from our
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March 27, 2019June 26, 2019

Marketing wine to Millennials

Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable. One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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