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Tag: marketing to younger generations

Posted on April 25, 2019April 14, 2020

How to market wine to Generation Z (without hosting a miserable dinner party)

As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is yackin’ your ear off – talking at you, not to you. As you know from our
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