The the under-40 crowd — those known as Millennials — value innovation, technology, and challenging the status quo; you’ll need to embrace the digital realm and put your creativity on display if you want your wine marketing to get their attention.
The pretension of elevated inte
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Marketing wine to Millennials
Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable.
One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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