This is your brain. This is your brain on logos. Most small businesses know they need a logo, but when I give branding presentations most are surprised to learn the reason why branding works is based on scientific research. When our brain sees a logo of a brand we love, it triggers the same part of the brain that is active when we are talking to friends and family that we love. So to your brain there is very little difference between two people talking and a brand and a person talking!

Is your logo strong and memorable? That is the first key in having an unforgettable brand.

In my last blog post I further explained how our brains unconsciously make decisions for us every day. Our senses take in about 11 million bits of information every second, but we are only consciously aware of about 40 bits of that information. Did you miss it? Read it here.