If I bought a bottle of your wine and then went to your website, do they have the same branding elements?
Your wine label is often the first piece of branding your customer sees and often wineries focus all their brand strategy on the wine label. While the label is very important, it is only a piece of your brand.
If I open your website and the brand looks completely different than your labels and marketing collateral, then you are doing your wine brand a huge disservice. Your customer now has to change their initial perspective of your wine brand. Consumers make all kinds of negative interpretations from old technology, especially if your website isn’t mobile friendly or they can’t find the info they are looking for.
Instead, your goal is to reinforce your unique brand from wine label to website to marketing collateral to winery tasting room experience. Don’t go in a different direction on your website, just because it is trendy or you don’t want to update to newer technology. Instead, stay on brand and repeat elements that reinforce your brand.
Bauerhaus Design creates unforgettable brands and provides packaging, website design and digital marketing for the wine industry. Each project is based on a six phase process that begins with a dive into your business goals, your competition, and your target market. Contact owner Rebecca Ritz for a free 30 minute discovery call to discuss your branding project.
Rebecca Ritz is the owner of Bauerhaus Design and has worked with wineries across the country for over 10 years to create unforgettable brands. My gift to wineries —> Take our free 7 week wine marketing class to learn how to sell more wine with a powerful brand, email marketing, social media, online ads and more: www.bauerhaus.com/sell-more-wine/