bauerhaus, Author at Bauerhaus Design, Inc.

November 4, 2025November 4, 2025

Rank Higher: The AI-Powered Blueprint for Wineries (Drive Tasting Room Traffic with AI)

The world of search is changing fast, and Artificial Intelligence (AI) is now the gatekeeper to visibility. For wineries and wine associations—whose success hinges on the Direct-to-Consumer (D2C) tasting room experience—this means your traditional SEO playbook must evolve to also include AI Ove
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September 25, 2025September 26, 2025

Elevating a Regional Brand: A Case Study with the Iowa Wine Association

At Bauerhaus Design, we believe a strong brand is built on a foundation of strategy and heart. When we began working with the Iowa Wine Association in 2023, our goal was to help them grow their audience and elevate their reputation as a premier wine region. This collaboration has led to some remarka
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September 22, 2025September 22, 2025

The Art of Brand Storytelling: Chasing Grapeness with Illinois Wine

At Bauerhaus Design, we’re passionate about creating designs that tell a story. When we had the opportunity to work with Illinois Wine for their Illinois Wine Month campaign, we knew we wanted to develop a concept that was not only memorable but also captured the spirit of Illinois’s gro
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September 22, 2025September 22, 2025

Promoting Ridership and Community through Ten Toes + Transit

At Bauerhaus Design, we believe that great design can do more than just look good—it can create a positive impact and help a community thrive. That’s why we were so excited to partner with Citizens for Modern Transit (CMT) and the St. Clair County Transit District on their innovative
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July 15, 2025August 22, 2025

Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand

Ever wonder what truly makes a wine brand pop? It’s more than just a great vintage! To build a winery that resonates and thrives, you need to master an essential trio: Positioning, Branding, and Marketing. While often confused, each plays a distinct and vital role in captivating your audience.
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June 13, 2025June 13, 2025

Why your Winery should have a Wine Club

Tired of one-time sales and looking for a way to build lasting customer relationships? A thriving wine club can be the key to unlocking sustainable growth for your winery. It’s not just about selling more wine; it’s about creating a community of loyal brand advocates. This blog post, bas
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December 10, 2024September 22, 2025

Living Roots Wine Commerce7 WordPress Website Development

New Featured Project: Custom WordPress Website Development for Living Roots Wine Living Roots Wine originally came to us with a unique request: They already had a design for every single page of their website. They needed a team to convert the design into WordPress so they could integrate with Comme
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December 10, 2024December 12, 2024

How to Make Your Winery a Hit: Lessons from Wicked

Since November 22, Wicked has reigned supreme as the top-grossing show in the industry, raking in nearly $300 million. Everywhere you turn, from online to in-store, Wicked is impossible to miss. What can we, as wine marketers, learn from their Branding & Marketing? Unforgettable Branding: A Stro
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September 11, 2024September 11, 2024

The Olympics Wrap Up: Wine Marketing Lessons From the Games

The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially
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July 23, 2024July 24, 2024

Unlocking Growth: Key Takeaways from the 2024 D2C Wine Survey

In June, Silicon Valley Bank, released their annual Direct-to-Consumer Wine Survey Report. Have you watched the video or read the report? If not, head over to their website. This year the report was more uplifting than years past. Winery visitation is on an upward trend. Wineries selling wine at a p
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