bauerhaus, Author at Bauerhaus Design, Inc.

September 27, 2023September 27, 2023

Does your Wine Association Have a Month Dedicated to Wine?

Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the
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June 26, 2023June 27, 2023

Why Picking a Target Market is Essential for Your Wine Brand’s Success

Understanding the Importance of Targeting Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a
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April 17, 2023

Muddy Arch Wine Label Design

Leonard Wine Company wanted to refresh their Muddy Arch wine brand. They loved the design, but wanted to know if they could make it pop more on the St. Louis supermarket and wine store shelves. The original design included the below design with a dark night sky, white embossed currents and a clear h
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April 12, 2023April 17, 2023

What type of label design represents your brand?

This is the million dollar question: what wine label design will represent your brand, increase sales, and show a high perceived value? At retail customers are faced with the wine aisle of thousands of bottles. According to Nielsen, “Package design reaches 100% of likely buyers at the first moment
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March 28, 2023April 17, 2023

Top elements of a strong wine label design

How can your wine label stand out from other wine brands both in the tasting and store shelves? Packaging design is made up of many elements. How do you decide which to include on your wine label design? In our first blog in this series, “Why is wine label design so important?” we talked
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July 17, 2021April 20, 2023

Bingham Family Vineyard: A Wine Brand and Family in Perfect Harmony

“When you have a product, you’d better really like the label,” says Betty Bingham of Bingham Family Vineyards, “because you’re going to see a whole lot of it for a very long time. Every time I look at a bottle of our wine, I’m thankful that we spent the time and money and worked
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July 15, 2021April 20, 2023

Leonard Wine Company: Creating an American Wine Brand with European Flair

When Tom Leonard and his son Chris established Leonard Wine Company in 2014, they agreed that nothing but the best would do. “Our wine was going to be high-end,” says Tom. “Not just our wine, but everything about our wine brand was going to be first class. We were going to find the best bottl
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July 13, 2021April 20, 2023

KC Wineworks: Collaborating to Create a Family Wine Brand

Design choices made at the onset of any new business venture are crucial to defining a brand. When you have multiple decision makers, different generations, and family dynamics, making those choices can become a challenge. KC Wineworks is the first full-scale production winery to open in th
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March 15, 2023April 17, 2023

Why is wine label design important?

Is your wine label helping or hurting your brand? I was at a wine conference earlier this year and a presenter mentioned to the whole conference that this region had very high-quality wine, but the labels needed improvement. When the second presenter mentioned it you could hear the rumblings that th
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February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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