bauerhaus, Author at Bauerhaus Design, Inc.

June 15, 2022June 15, 2022

How To Start A Winery Business: Start My Own Wine Brand

A crazy idea popped into your head and now you’re starting your own wine brand! You’ve been researching all the different rules, regulations, and grape varieties. You’ve even been holding wine tastings. Now the question is: What’s next? In part one of our How to Start a Winery Business serie
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May 11, 2022May 24, 2022

How To Start A Winery Business: Top 4 Mistakes New Wineries Make

August 12, 2021August 17, 2021

TOGETHER ON WHEELS

SCCTD SUMMER RIDING PROGRAM – Together on Wheels In 2021 Bauerhaus worked with the St. Clair County District (SCCTD) to launch a Summer Riding Program for St. Clair County tots, tweens and teens. It was created to reward kids for riding, walking, skating or skipping the MetroBikeL
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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July 5, 2019October 2, 2019

Is your website ready for an upgrade?

Technology is changing so fast that websites get outdated in 2-5 years. When was your website last updated? We know in the consideration phase, prospects are often comparing your website to your 5 closest competitors. How does your site stack up? Does your site load fast and show how you are differe
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June 27, 2019September 4, 2019

Consideration: The make-or-break-it stage of a customer journey

Last month, we introduced the customer journey: the way your customers interact with your brand from start to finish. The customer journey is everything your customer experiences from the moment they discover you to the day they become your biggest fan. After the essential fi
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June 26, 2019June 26, 2019

Which social media platform do luxury consumers prefer?

Digimind, the global leader in social listening and market intelligence, released a report at the end of 2018, stating “Branded content on Instagram consistently earned the most engagement across social media. 40% of luxury purchases are influenced by what consumers se
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June 24, 2019June 25, 2019

Everything’s Coming Up Rosé

In 2018 Bauerhaus worked with the Illinois and Grape Growers Vintners Alliance (IGGVA) Board on several projects. Bauerhaus created a comprehensive marketing plan for the IGGVA, plus provided a promotional plan for a new program, called the Illinois Rosé project. Through a state-wide
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June 24, 2019February 5, 2020

How a Custom Google Map led to an increase in traffic!

How can you help increase visits to wineries in your state? Create a custom Google map that is mobile friendly and can be used from any mobile phone or desktop. We worked with Illinois Wine (Illinois Grape Growers & Vintners Alliance) to build a custom Google map to make it easier for p
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June 2, 2019June 26, 2019

KC Wineworks Can Packaging Design

In 2018, KC Wineworks approached Bauerhaus about designing a canned wine to appeal to their Female Millennial and Generation X target market. The marketing director, Lindsay, and I started the conversation by talking about the importance of the can color. It needed to ph
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