bauerhaus, Author at Bauerhaus Design, Inc.

September 11, 2024September 11, 2024

The Olympics Wrap Up: Wine Marketing Lessons From the Games

The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially
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July 23, 2024July 24, 2024

Unlocking Growth: Key Takeaways from the 2024 D2C Wine Survey

In June, Silicon Valley Bank, released their annual Direct-to-Consumer Wine Survey Report. Have you watched the video or read the report? If not, head over to their website. This year the report was more uplifting than years past. Winery visitation is on an upward trend. Wineries selling wine at a p
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January 11, 2024July 22, 2024

Mathany Family Vineyards Logo, Label, and Website Design

In 2022 we worked with Mathany Family Vineyards – Wine grown with love and trusted by nature. They are located in Missouri at The Lake of the Ozarks– or Dragon Lake as some call it. Mathany went through the Bauerhaus Brand Map process first, then we designed their logo and labels. We wrote their
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January 6, 2024January 11, 2024

Tarbell’s Cha Cha Mouche Wine Website + Wine Shipper Box Design

We worked with Tarbell’s Cha Cha Mouche this past year to create a website to promote their wine club, plus design wine shipper boxes. They do not sell individual wines or have a tasting room – they are only one wine club. We worked with them first on the Bauerhaus Brand Map, where we de
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December 29, 2023January 11, 2024

Four Bridges Wine Logo & Wine Label design

Bauerhaus Design created the Four Bridges Wine Label design. Four Bridges is owned by Tim Bridges and the name was inspired by his four kids. The bridge is inspired by the Golden Gate Bridge. I hand painted this bridge with brush and ink to give it a simple unforgettable eye catching design. The per
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September 27, 2023September 27, 2023

Does your Wine Association Have a Month Dedicated to Wine?

Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the
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June 26, 2023June 27, 2023

Why Picking a Target Market is Essential for Your Wine Brand’s Success

Understanding the Importance of Targeting Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a
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April 17, 2023

Muddy Arch Wine Label Design

Leonard Wine Company wanted to refresh their Muddy Arch wine brand. They loved the design, but wanted to know if they could make it pop more on the St. Louis supermarket and wine store shelves. The original design included the below design with a dark night sky, white embossed currents and a clear h
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April 12, 2023April 17, 2023

What type of label design represents your brand?

This is the million dollar question: what wine label design will represent your brand, increase sales, and show a high perceived value? At retail customers are faced with the wine aisle of thousands of bottles. According to Nielsen, “Package design reaches 100% of likely buyers at the first moment
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March 28, 2023April 17, 2023

Top elements of a strong wine label design

How can your wine label stand out from other wine brands both in the tasting and store shelves? Packaging design is made up of many elements. How do you decide which to include on your wine label design? In our first blog in this series, “Why is wine label design so important?” we talked
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