bauerhaus, Author at Bauerhaus Design, Inc.

July 15, 2025July 15, 2025

Uncorking Success: Positioning, Branding, and Marketing for Your Wine Brand

Ever wonder what truly makes a wine brand pop? It’s more than just a great vintage! To build a winery that resonates and thrives, you need to master an essential trio: Positioning, Branding, and Marketing. While often confused, each plays a distinct and vital role in captivating your audience.
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June 13, 2025June 13, 2025

Why your Winery should have a Wine Club

Tired of one-time sales and looking for a way to build lasting customer relationships? A thriving wine club can be the key to unlocking sustainable growth for your winery. It’s not just about selling more wine; it’s about creating a community of loyal brand advocates. This blog post, bas
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December 10, 2024December 11, 2024

Living Roots Wine Commerce7 WordPress Website Development

New Featured Project: Custom WordPress Website Development for Living Roots Wine Living Roots Wine originally came to us with a unique request: They already had a design for every single page of their website. They needed a team to convert the design into WordPress so they could integrate with Comme
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December 10, 2024December 12, 2024

How to Make Your Winery a Hit: Lessons from Wicked

Since November 22, Wicked has reigned supreme as the top-grossing show in the industry, raking in nearly $300 million. Everywhere you turn, from online to in-store, Wicked is impossible to miss. What can we, as wine marketers, learn from their Branding & Marketing? Unforgettable Branding: A Stro
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September 11, 2024September 11, 2024

The Olympics Wrap Up: Wine Marketing Lessons From the Games

The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially
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July 23, 2024July 24, 2024

Unlocking Growth: Key Takeaways from the 2024 D2C Wine Survey

In June, Silicon Valley Bank, released their annual Direct-to-Consumer Wine Survey Report. Have you watched the video or read the report? If not, head over to their website. This year the report was more uplifting than years past. Winery visitation is on an upward trend. Wineries selling wine at a p
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January 11, 2024July 22, 2024

Mathany Family Vineyards Logo, Label, and Website Design

In 2022 we worked with Mathany Family Vineyards – Wine grown with love and trusted by nature. They are located in Missouri at The Lake of the Ozarks– or Dragon Lake as some call it. Mathany went through the Bauerhaus Brand Map process first, then we designed their logo and labels. We wrote their
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January 6, 2024January 11, 2024

Tarbell’s Cha Cha Mouche Wine Website + Wine Shipper Box Design

We worked with Tarbell’s Cha Cha Mouche this past year to create a website to promote their wine club, plus design wine shipper boxes. They do not sell individual wines or have a tasting room – they are only one wine club. We worked with them first on the Bauerhaus Brand Map, where we de
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December 29, 2023January 11, 2024

Four Bridges Wine Logo & Wine Label design

Bauerhaus Design created the Four Bridges Wine Label design. Four Bridges is owned by Tim Bridges and the name was inspired by his four kids. The bridge is inspired by the Golden Gate Bridge. I hand painted this bridge with brush and ink to give it a simple unforgettable eye catching design. The per
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September 27, 2023September 27, 2023

Does your Wine Association Have a Month Dedicated to Wine?

Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the
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