The Bauerhaus Brand Map, our signature customer journey development process, helps companies identify and understand their customer so they can implement effective branding and marketing strategies towards them. This process, rooted in collaboration with your brand, is used to help identify goals and the subsequent steps needed to reach each milestone.

The finished Bauerhaus Brand Map will help guide you on how to bring more of your target audience to the information you want them to receive. Mapping out your customer’s journey ensures we’re creating designs that aren’t just beautiful — but also effective.

• Interview & Video Conferencing
• Identify Ideal Audience/Demographic
• Brand Position
• Strategic Brand headline & brand story
• Customer Journey: Awareness, Consideration, Decision and Loyalty
• Final Bauerhaus Brand Map document

Nicole with Tarbell’s Cha Cha Mouche wrote: “Our experience working with Bauerhaus Design was collaborative, positive, and transformative. We had gone through an initial branding exercise with an outside firm that generated a product, but not a clear direction or solution. This could have been complicated and made the Brand Map effort convoluted, but Becca was able to easily leverage these work products as an input to her Brand Map methodology and create a clear direction for our brand. She made the effort collaborative and iterative, so that the result was not only beautiful and intentional, but took our Customer journey to a professional level we had not seen coming.

Becca became part of our team and we found ourselves bringing her into conversation about general operations and Customer experiences outside of branding and web design. She knows the industry well and we’re happy to have her as part of our journey!”