Custom Google Map Creation

How can you best show all wineries in your state?

Create a custom Google map that is mobile friendly and can be used from any desktop or phone.

Illinois wine (Illinois Grape Growers & Vintners Alliance) hired Bauerhaus to build a custom Google map to make it easier for people to find Illinois Wineries. Check out the live Illinois Winery Locator map here.

Custom features included:

  • Auto-location
  • Location by zip code or city
  • State outlined in purple
  • Designed VIP locator pins for member wineries
  • Ability to show member wineries first over non-member wineries
  • Various radius options: 10 – 400 miles
  • Sidebar call out for member wineries

Once you enter your location the map zooms in to the area in the mile radius you specify:

 

Next, if you click on a map marker or a winery in the sidebar, a box shows up with winery information and a “get directions” link.

 

Did you know we create custom websites?

LeonardMockupAll_72

As a full service agency we not only do branding and design, but also create custom designed and developed websites.

Sometimes clients hire me for my branding and packaging design skills and forget that Bauerhaus also creates websites. For example, a recent phone conversation went like this:

Me: Do you have a website created or domain registered for the new barbecue sauce that I just created packaging for?

Client: No, not yet.

Me: Ok, just remember if you want an estimate I do websites, too.

Client: You do? Totally forgot you do websites, too. Can you send me an estimate?

Why did this happen?

Often designers get categorized as “packaging designer” or “logo designer” or “print designer” but not usually also having the title of “web designer”. Or if a designer does design for the web, they don’t know the first thing about the coding, sitemaps or getting people to a website.

Why is that?

It is true designers are typically classified as right brain dominant while website development is done by left brain dominant individuals who prefer analytical thought, logic and reasoning. Back when I did everything myself I did coding on certain days and design on other days. Since going on my own 2008, my business has grown so that I now have a team of web developers that execute all of my designs and visions of how it should work into beautiful responsive code.

How can I do both?

The truth is I think of myself as a designer and problem solver. Websites are just one more problem that I love to solve. And problems solved with organization, logic and creativity are my specialty.

This is probably also why I strongly react negatively when I hear other designers say they can’t hit deadlines because they have to wait for the solution to magically come to them. As a designer that is also analytical, I know that deadlines are hugely important and have an entire process I walk each client through.

The analytical part of me loves all of the research into similar brands and the thinking through the paths you want website users to walk through. The designer part of me takes over after I have all the information and I translate the vision in my head to paper or computer. This can involve illustration, layout, color, type selection, graphics, and photo selection.

How long have I created brands and websites?

The interesting thing about my career, is that I have always done both. My first job out of college in 1998 I worked for a company that created brands and websites. I designed website pages in Photoshop and worked with a website developer to translate it online. After that job I made sure every new company I worked with knew that I also did website design and email design, plus I took intro coding classes on my own. I saw websites as the future of design and I wanted to be on the leading edge of it.

Why are websites so important?

Wine and spirit brands often place a huge importance on packaging, but not as much on creating a responsive website with a clear call to action. When I give presentations I often talk about how you should think of your website as the center of a spiderweb. Your website should be the center of your brand and everything should point to it – social media, emails, packaging, content marketing, advertising, etc. And if your website is the most important piece of your brand, then yes, I definitely want to be a part of designing and developing it.

What types of websites do we create?

Many of our clients ask us to build their websites with WordPress. This allows us to easily create custom code and after they watch a training video that we provide, the client can easily make their website blog posts, text and photo changes. Three recent examples that have gone live include LeonardWineco.com, PomonaWinery.com and LeekandCompany.com.

We also build custom designed and developed websites in other platforms, like Prestashop, for clients like MotherRunnerStore.com. We build each website around your goals, whether it is sell more online with a custom eCommerce store, promote your daily events, or the ability to run hundreds of different reports to analyze the success of each product.

Our clients say things like “I really loved the video tutorial you provided” and “Becca is the consummate professional and a delight to work with! My business partner and I are not “fluent” in the tech world, by any means, and Becca always spoke to us in easy-to-understand, respectful terms and tones. She brought savvy consideration to design options as well as functionality, keeping our brand’s tone and client base top of mind.”

Every design and every website is a puzzle that is waiting to be solved. Ready for me to solve your puzzle? Contact us today to set up a phone call to discuss your needs.

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Does your winery website show off your brand personality?

You have 3-5 seconds to grab your customer and tell your brand story online. What does your wine brand say about your company?

Working with winery clients on their websites I often have clients start by asking to “put a photo of my vineyard on the home page.” This leads to a discussion of yes, vineyard photos are beautiful – but does that photo show how you are different from other wineries you are competing against?

In order to be an unforgettable brand, I guide wineries through this thought process: Only (your winery) delivers (unique differentiating benefit) to (target audience). How are you unique? Is it your stunning location? Is it your award winning Pinot Noir? Is it your charismatic winemaker?

For example, Pomona Winery, a non-grape winery in Southern Illinois, came to us to re-do their outdated website. We worked with Pomona on their website design, photo selection, website development and website eCommerce. Their winery is unique because they are first and foremost producing non-grape wine. Secondly, their tasting room does not advertise, serve food, have live events or host weddings. They are a part of the Shawnee Hills Wine trail and are located on a beautiful tree lined road in the Shawnee Hills National Forest. When visiting you can see their love of nature at every turn.

How did we communicate this brand’s personality? To show immediately that they are not a typical winery, we lead with an image of strawberries and a headline.

PomonaMockup

Right below the image slider on the home page, we included text on how Pomona Winery is different from other wineries:

AwardWinningNonGrapewines

To show how their winery is immersed in nature on the Shawnee Hills wine trail and to let potential customers know what tasting room building to look for, we used the below images:

WineryLoveofNature

Part of branding a luxury company, like a winery, you do need to lead with photographs to create the ambiance of your brand. But equally important is to provide information that the customer is looking for. This is why we included in the header and footer their hours and location. This way, no matter the page of your website a customer lands on, they will have access to it.

Footer with Important info

PomonaWinerywebsiteHeader

One other important step for this winery, was adding eCommerce to their website. We created a custom shopping cart and promoted it on their website home page. I see many wineries that sell online, but don’t mention it on the home page. If you want online sales, don’t be afraid to promote “Shop our wines.”

Promote we sell wine

eCommerce

With any winery website, age verification is essential. We added an age pop-up to the shop page. To see it in action go here: http://pomonawinery.com/shop/

AgeVerificationPopUp

Does your website show off it’s brand online?

Bauerhaus Design provides full branding services including identity design, packaging and support collateral for small to mid-sized wineries. We also offer a host of marketing services to help your winery fill the gaps from strategic marketing plans to social media management!

For a free estimate customized for your needs, please contact us.

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Train Like a Mother Club: website design and development

TLAMwebsite

Train Like a MOTHER Club is an amazing support system for moms who like to run. Whether you’re training for a 5k or a marathon, this new website offers flexible training plans, resources, and a community to help you reach your goals. Running, like wine, is another passion of mine and I have been recommending their podcast, Another Mother Runner, to friends for years. I was super excited to team up with them on this new website project.

First off what is like to work with me?

“Becca is the ultimate professional: prompt, hard-working, responsive, and creative. Loved her energy and process, and executed our vision perfectly.” – Dimity McDowell Davis

Home Sales page

This project had two pieces. The first was designing a home sales page. (Please note all content, including pricing is filler). Below is the final design that was chosen out of three presented. This is where we highlighted all of the fabulous benefits of the Train Like a Mother Club. This page is long, but research tells us that users are now used to scrolling and swiping down a web page. To see the live website go here.

AMR_Opt1b

Online course design

We also created a back end section design where users can access the online course training materials:

AMR_Backend2_Opt3

Have an idea for an online course? We provide design, development and content writing to help you launch your course and make your dream a reality. Send us an email  to get the ball rolling!

Full Circle Design custom website design and development

FullCircle_ResponsiveAll_72

Full Circle Design Works is located in St. Louis, Missouri and is a privately-owned general contracting and construction management firm specializing in high quality transformations of distinctive homes for over twenty years. Their new website is the final piece of a comprehensive rebranding project including a new logo, collateral, and brand standards guide.

And congratulations to Full Circle Design Works for getting one of the houses they built featured in the December issue of Town and Style magazine! The house was completed in 2006; Phil Durham from Studio Durham Architects designed it. Check it out on pages 60 – 62.

Before:

Their original logo and website looked like this:

OriginalFCDWLogoAndWebsite

 

Key features of the new website:

  • Defined goals: Show off the three different specialties: general contracting, renovations and custom cabinetry.
  • Latest web trends: Sticky navigation, lots of white space and large full screen photos.
  • Custom design: We gave the client three design choices for the home page and built the site specifically on their preferences and to mirror the rest of their brand.
  • It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
  • Easy to update website: The website is built in the Content Management System (CMS), which is easy to update.
  • Check out the live site: www.fullcircledesignworks.com

 

KC Wineworks: website design and development for Kansas City, Missouri winery

Winery Website design and development

 

KCMockupAll_Small

 

KC Wineworks is a Kansas City winery that is opening April 2016. When a winery isn’t open yet, but still needs to start building a customer base, it is essential to include an email sign up form on the home page of the website. Email still outperforms social media in sales conversion. Think about it, you may not see the Facebook post, but you have to click on an email to delete it. Email marketing is still very important to small businesses!

We also made sure to include an automatically updated feed from Instagram, so customers could follow the winery’s progress as it got ready to open. Instagram is particularly important to KC Wineworks since one of their target markets is Millennials. (Instagram users are made up of 53% Millennials; learn more here.)

 

KCWineworksHomePageInstagram

 

Key features of the new website:

  • Defined goals: KC Wineworks needed a website that built their email list while they lined up all their permits.
  • Latest web trends: Sticky navigation and lots of white space on their wine pages.
  • Custom design: We gave the client three design choices for the home page, and built the site based on their preferences to mirror the rest of the brand. Want to see how everything turned out? Check out our other post: KC Wineworks: branding for Kansas City, Missouri winery
  • It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
  • Easy to update website: The website is built in the Content Management System (CMS), which is easy to update.
  • Check out the live site: www.kcwineworks.com

 

Join me at the Texas Wine and Grape Growers Association Conference and Trade Show

Join me February 18 – 20, 2016 at booth # 316 during the Annual Texas Wine and Grape Growers Association Conference and Trade Show  in  Frisco, TX. Check out a sneak peak below of two projects we will be showcasing at our booth. Stop by and sign up for our free 7 week email series or go here: Sell More Wine

Plus, join me as I present a Case Study: How Six Brands Target Six Different Wine Consumers.  Who is your target market? This session will explore why “all wine drinkers” isn’t a good answer. We will discuss the 6 different types of wine drinkers and provide real world examples of how 6 different wine brands reach and motivate each market segment. You will learn which aspects of wine labels, websites, and social media appeal to each group. The primary objective is to help you identify which segment of wine drinkers is your ideal consumer, and provide inspiration for strategies that could appeal to your niche.

New WordPress website Design & Development: ReVitalize St. Louis

Revitalize website Design in St. Louis

ReVitalize St. Louis came to Bauerhaus Design, Inc. for website design and development for their non-profit. Their mission is to:

Promote revitalization in the city of St. Louis through education,
support of progressive civic projects, and strengthening communities.

Owner, Rebecca Ritz, a website designer, spearheaded the design portion of the new website design. She presented three different website designs as jpegs to ReVitalize St. Louis. All designs showed off their unique focus and integrated their 4 different programs: Rehabbers Club, Big Big House Tour, Metropolis Wine Club and the Downtown Walking Tour. They ultimately chose the below design, because they loved the colors that matched their logo and highlighted the 4 different programs, plus set it up so it automatically integrates a list of upcoming events and social media feeds:

Revitalize WordPress home page website design

 

Here is a breakdown of the key features of the new website:

  • Defined goals: ReVitalize St. Louis needed a website that easily showed their upcoming events, highlighted their social media feeds and most importantly integrated their 4 different programs into one.
  • Call to Action: Every website needs to take the customer in mind. What do they want? Revitalize shows their upcoming events on the home page, plus an easy to find email sign up form and custom social media buttons in the header and footer.
  • Contractor’s List: We took a document that listed all of the Rehabber’s recommended Contractor and converted to a searchable list.
  • Rehabber’s Club Forum: They wanted to get rid of their Yahoo list serve and have a forum on their website. See it in action here.
  • Merchandise: We set up a page for merchandise with Paypal as the payment gateway.
  • Membership: ReVitalize relies heavily on membership for their budget each year. We created a Membership form that linked with Paypal for payment.
  • Redirected domains: This is where the un-glamorous part of combining websites gets funky. Each of the 4 programs had domains registered with different companies, so we transferred them all to GoDaddy for the client. This way it is easier for the client to renew their domains every year.
  • Redesign: All designs presented complimented the existing ReVitalize logo with color, fonts and custom artwork.
  • It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
  • Easy to update website: The website is built in the Content Management System (CMS), WordPress, which is can be updated without hiring a web developer every time you want to change a word.
  • Documentation: Each website Bauerhaus Design completes we provide a PDF or Word document with instructions and screenshots on how to make updates.
  • Check out the live site: www.rvstl.org

Plus, you can see in the below screenshot we also implemented two other items:

  • Event Calendar: We created a color coded calendar for their 4 different event types.  You can see it below and in action here.
  • Sticky Navigation: One of the latest trends in web development is to have the navigation bar with your logo, follow you down the page. You can see an example of this here:

    ReVitalize St. Louis

    Have a large web development project with a lot of moving parts? Reach out to me, owner Rebecca Ritz, at [email protected] and I’ll provide you with a custom estimate.

Case Study: Creating a new website for Grafton Winery & Brewhaus

wine website design and development

 

Grafton Winery responsive website Design

 

The Grafton Winery & Brewhaus came to Bauerhaus Design, Inc. for a full website and Ecommerce redesign.

They are a full production family owned winery & brewery overlooking the beautiful Mississippi and Illinois Rivers located in historic and scenic Grafton Illinois on the Great River Road National Scenic Byway. They source their grapes from some of the most elite wine regions in the country, including California, Missouri, Michigan and upstate New York. This family owned and operated winery focuses on making every guest feel at home.

Their previous website was functional, but really lacked photos that showed off the beautiful river views from their winery:

 

Previous Grafton Winery Website

 

Owner, Rebecca Ritz, a wine label designer and website designer, spearheaded the design portion of the new website design. She presented three different website designs to Grafton Winery & Brewhaus. All designs featured photos that showed off their unique location, venue and wine. They ultimately chose the below design, because they loved the full size photos, buttons that highlighted the different facets of their business and an auto updated calendar list of upcoming events.

 

Grafton Winery Brewhaus HomePage website design

 

Here is a breakdown of the key features of the new website:

  • Defined goals: Grafton needed a website that easily showed their upcoming events, wine, beer and their unique location with a beautiful river view
  • Call to Action: Every website needs to take the customer in mind. What do they want? Grafton shows their live music schedule on the home page, plus an easy to find email sign up form and custom buttons in the header and footer.
  • Redesign: All designs presented complimented the existing Grafton Winery & Brewhaus brand with color, fonts and custom artwork.
  • It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
  • Easy to update website: The website is built in the Content Management System (CMS), WordPress, which is super easy to update. There is even a mobile app, where you can type in blog posts from anywhere.
  • Check out the live site: www.thegraftonwinery.com

Plus, Bauerhaus Design also provided a custom designed Ecommerce section that integrated with their shopping cart platform:

 

Grafton Winery website Ecommerce Design

 

Rung Boutique: St. Louis resale store website & email redesign

Recently, Rung Boutique in St. Louis got a makeover! Along with that makeover, we also re-designed their website to have a fresh new look and be responsive, so it auto-adjusts across all platforms – smartphones, tablets and desktop computers.

Rung is a high-end, non-profit resale store where people can shop and donate. A little more about Rung:

Our mission is to support and empower women and children in the St. Louis area by providing fashionable attire at affordable prices, as well as professional and personal growth opportunities, in a fun, uplifting boutique atmosphere. A significant portion of our net profits goes to the Women’s Foundation of Greater St. Louis and Nurses for Newborns.

Here is the original WordPress website we created back in 2010:

 

And here is the re-designed responsive WordPress website:

 

Wordpress website design in St. Louis, MO

 

Here is a breakdown of the key features of the new website:

  • Defined goals: Rung needed to better explain who they are and how they are different than other St. Louis boutiques.
  • Differentiation: We worked one-on-one with Rung to develop their key differences, which we highlighted in the large image slider.
  • Combined content: We combined all content from their existing website with their former Sprung website
  • New Sitemap: Part of the combination was also creating a more easy to understand navigation bar and sitemap.
  • New Custom WordPress design: We kept the same layout, but updated the logo, color scheme, fonts, header and background design
  • New FAQ page: We created a new FAQ page to answer questions about consignment, shipping items to buyers, donating (what sizes are really needed, e.g. older kids’ clothes), men’s clothing not available, athletic wear now available, featured artists (how to become one), personal shopper program, reward program for frequent shoppers, customer appreciation and Mom’s Night Out events, classes, ability to rent out space for meetings, etc.
  • It’s responsive: No matter what device you use – smartphone, tablet or desktop – to view the website, the website will adjust to the size of your browser. No more pinching and zooming to try and figure out what that tiny text says.
  • Easy to update website: The website is built in the Content Management System (CMS), WordPress, which is super easy to update. There is even a mobile app, where you can type in blog posts from anywhere.
  • Check out the live site: www.shoprung.org

Along with the website, we also updated their email newsletter template to match the website design. We matched the color scheme, logo, as well as built it in MailChimp’s drag and drop system, so the client can easily change the template based on content:

 

Email Newsletter design