Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different.
This is the
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Why Picking a Target Market is Essential for Your Wine Brand’s Success
Understanding the Importance of Targeting
Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a
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Is your wine association consistent with branding?
Wine association branding is essential to establish your region as a leader in the industry.
We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations?
Think a
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Three Wine Marketing Resolutions for the New Year
The beginning of the New Year is often times a place for new personal goals, but what are your wine business goals? This year I encourage you to also pick 1-3 wine marketing resolutions for your winery.
We are all creatures of habit and while we may want to make big changes in our lives, the truth i
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What is your winery’s strategic digital marketing plan for 2023?
We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips:
1. Focus on winery email marketing
Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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Uncorking A New Trend: The Importance of Marketing to Generation Z
Yep, Gen Z’ers are drinking wine.
It’s time to ring the alarms – and break out our prescription-strength retinoids.
For years we’ve been chatting about how to effectively capture Millenial’s attention and gain a new group of avid wine enthusiasts. Emojis and low price-points were a
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How is your winery adapting?
As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like?
The answer: We’re all still figuring that out.
Just as schools are havi
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COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers
You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started.
With new outbreaks in cities across the coun
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How to market to Generation X
According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.”
Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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Build a website for your winery that gets results: Top 9 tips
Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales.
Simply having an online presence is not the only reason to have a website.
Websites can be expensive compared to other marketing! Partly because the
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