Wine marketing Archives - Bauerhaus Design, Inc.

February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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January 17, 2023January 23, 2023

Three Wine Marketing Resolutions for the New Year

The beginning of the New Year is often times a place for new personal goals, but what are your wine business goals? This year I encourage you to also pick 1-3 wine marketing resolutions for your winery. We are all creatures of habit and while we may want to make big changes in our lives, the truth i
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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March 17, 2020March 27, 2020

COVID-19 and Your Winery: Get Wildly Creative to Reach your Wine Customers

You are an entrepreneur. You are a leader. Unlike the big brands, like Amazon, you can be wildly creative with your marketing and pivot easily. You can try many different tactics and see which works best. Here are a few marketing ideas to get you started. With new outbreaks in cities across the coun
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December 6, 2019April 28, 2020

How to market to Generation X

According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.” Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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October 20, 2019April 14, 2020

Build a website for your winery that gets results: Top 9 tips

Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason to have a website. Websites can be expensive compared to other marketing! Partly because the
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September 25, 2019April 14, 2020

Wine in a can: Attracting Millennials while keeping your brand classy

Canned wine is a hot trend in the wine industry, and it shouldn’t be ignored. “Sales of cans increased 69 percent in 2018, with volume up 47 percent over the previous year, according to Beverage Media, citing Nielsen statistics.” Nearly twenty years ago, Oskar Blues did something bold: They pu
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August 19, 2019April 14, 2020

Loyalty: The most valuable asset in your customer journey

20% of your existing customer base will equal 80% of your future income, statistically. Not only are your current customers your most lucrative ones, but they’re also costing you the least. Yes, it costs much more to gain a new customer than it does to keep an existing one happy. Loyalty is an
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