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Posted on August 15, 2021August 17, 2021

Digital Marketing & The Age of User-Generated Content

Social at your fingertips
It’s no secret these days that social media has taken over the digital world globally. The pandemic has fueled social media to boost the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks. As a fan of the Olympic
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Posted on April 25, 2019April 14, 2020

How to market wine to Generation Z (without hosting a miserable dinner party)

As new generations of wine drinkers come of age, our wine marketing strategies need to evolve with the times. Remember the dinner party analogy? You’re at a dinner party, and the person next to you is yackin’ your ear off – talking at you, not to you. As you know from our
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