What does e-commerce look like in 2021?

What does commerce look like in a post-pandemic world? That’s the question Shopify set out to answer in this video: The Future of Commerce.

Here are the highlights:

1. E-commerce is more competitive than ever. Be sure your platform is up for the challenge.

Take an omnichannel approach: Use and integrate multiple marketing and sales channels to improve user experience across all your points of contact.

Make it easy for users to find you, engage with you and make purchases. This ease of interaction will go a long way with your customers, encouraging them to return time and again.

2. People buy differently now.

According to Shopify, nearly half of internet users will continue to shop online in a continued and post-pandemic world. You’re empowered to create an enjoyable online shopping experience by harnessing tools that make virtual shopping feel more interactive and engaging to your audience.

Get creative with the e-commerce experience you create for your customers by thinking beyond the transactional elements.

3. Delivery matters.

“Fulfillment emerges as competitive differentiator.” Most consumers want their orders shipped for free and would pay more for eco-friendly products. Streamline the fulfillment sector of your e-commerce brand so that you can meet a rising customer expectation.

4. Build your brand on marketplaces.

Stand out on your marketplace product places by strengthening your brand.

Telling your brand’s story has been and continues to be instrumental in a company’s success, especially now that so many consumers are interacting with brands solely in the virtual space.

With so many businesses moving online and relying on e-commerce, you can no longer afford to blend in with the crowd. In online marketplaces, where your products are showcased beside competitors’, your brand is everything.

5. Retention is a priority.

It costs time and money to acquire new customers. Optimize your investments by increasing customer retention in a digital space that’s now filled to the brim with businesses competing for attention.

Reward your most loyal buyers with meaningful interaction, community, and tangible perks. Deliver your message and build relationships with your customers so they keep coming back for more.

Find Shopify’s full report on the future of commerce here.

Need support building out your 2021 marketing strategy? At Bauerhaus, we specialize in bridging the gap between branding, marketing and tactical implementation. We work closely with direct-to-consumer brands to develop and put into play effective marketing strategies that live up to the modern day. Schedule a call with us to discuss your branding and marketing strategy.

Nerdy Nuts’ Path to Success: 5 Lessons for a B2C Brand

For one tiny peanut butter company, the path to success was fast and furious. What started as a farmer’s market side hustle quickly became a viral trend in large part because of spot-on market research and stellar branding.

An article in The Hustle outlined exactly how the couple who founded Nerdy Nuts created a powerhouse brand and marketing strategy, and then found a way to adapt.

Here are five key lesson’s from their story about launching and leveraging a direct-to-consumer brand.

1. Know your uniqueness

Craig Mount and Erika Peterson started making flavored peanut butter in small batches and brought their product to the local farmers’ market. There, they spent hours every Sunday talking directly with their customers.

Through simple conversation, they learned a lot about what their customers wanted from and loved about peanut butter. As the couple began thinking about how to scale, their market research complimented their experience with customers: They prioritized knowing their uniqueness in the industry.

“Through his research, Mount learned that nearly 60% of the $1.9B US peanut butter market is controlled by 2 companies: the J.M. Smucker Company (which owns Jif) and Hormel Foods (Skippy). But he also compiled a list of 127 smaller players, including direct-to-consumer (D2C) brands, and saw a trend: Most were marketed as ‘healthy’ or ‘keto-friendly.’

He decided early on that Nerdy Nuts would focus more on flavor and fun.”

Knowing exactly how Nerdy Nuts would stand out from the rest gave the founders a strategic edge. They had a clear direction and knew just how to spend their resources — first and foremost, on great branding.

2. Establish an unforgettable brand

Convinced that Nerdy Nuts could be the “Ben & Jerry’s of peanut butter”, Mount decided to double down on quirky marketing; inspired by a campaign Airbnb did, Nerdy Nuts came out with four flavors based on the 2020 presidential candidates.

3. Partner up

At first, Mount cold-emailed over 200 reporters until they landed a feature on the national talk show The Five. “In the first 48 hours after the segment aired, the tiny company made $20k in sales.” 

Their overnight success compelled the couple to shift some manufacturing processes around, and they called on friends and family to help them meet the new demand for their product.

The lesson here: Whether it’s for PR or production, sooner or later, you don’t want to go it alone.

4. Find your audience

With an established brand and a taste of virality, Nerdy Nuts was getting a good sense of who their customers were and what they wanted: flavor, fun — and an experience.

Wanting to take things to the next level, Mount had the idea to test out peanut butter “product drops.”

“Supreme clothing, or [Adidas] Yeezy sneakers, have these limited edition drops all the time,” says Mount. “I thought, ‘Why not do the same thing for peanut butter flavors?’”

The drops worked, especially when they acted on another great marketing idea: to partner with TikTok influencers.

“Astonishingly, videos posted by the TikTokers generated millions of views, resulting in 5,947 sales, and setting off a snowball effect. Nerdy Nuts sales ballooned to $165.2k for the month of July. ”

5. Leverage sales psychology

Every step of the way, Nerdy Nuts garnered and leveraged social proof: becoming popular at the farmers’ market, getting featured on national TV, and tapping into the trust and familiarity that social media influencers cultivate with their followers.

Facing a huge backlog, “Mount and Peterson scrambled to expand:

  • They bought 17 more PN1 peanut grinders.
  • They hired a part-time staff of 25 people.
  • They took over the lease at the kitchen they were sharing.
  • They paid someone from O’Dang Hummus $9k to “deconstruct” their product line and optimize production to 4k jars per day.”

Nerdy Nuts embraced scarcity with Supreme-style product drops. After their wildly successful pairings with TikTok influencers, they began to repeatedly sell out — and embraced the idea of scarcity even more.

Nerdy Nuts decided to close its site and only open up sales one day per week, creating a lucrative feedback loop. Naturally, the real and perceived element of scarcity creates urgency for consumers: when a limited product is going to sell out, the buying experience becomes something different entirely.

Understanding and embracing sales psychology can be a powerful component of a marketing strategy, especially for direct-to-consumer companies.

More than ever, branding plays a starring role in a company’s success. Consumers often want more than a product — they want the emotional and social experience that comes with it.

Creative storytelling, unforgettable branding and a good marketing strategy can go a long way, especially for a direct-to-consumer product.

At Bauerhaus, we offer all of it: Packaging, storytelling, strategy and social media. Schedule a call with us to discuss your branding and marketing strategy.

5 ways to increase your online sales

Now that selling your products online is not just smart and efficient, but also crucial for your bottom line, you’re probably wondering what you can do to increase those sales quickly and effectively.

There are many tactical, straight-forward and creative ways to boost e-commerce. And the best part is: You’ll be investing in your brand’s digital commerce for the long run. 

You’ll be benefiting from taking these tactical steps now, for a long time.

Here are 5 specific ways to increase your online sales and move your business forward.

1. Add a chat feature to your website.

A study by emarketer.com found that more than 60% of consumers would return to a website offering live chat. Buying frequencies are also higher among consumers who use live chat.

Use a fully automated or semi-automated chat feature on your website to provide excellent customer service and build relationships with potential customers.

2. Add a cart abandonment plugin or automated email

Reminding shoppers that they left something in their cart is an effective way to pull them back into the customer journey and make a sale.

Install a plugin or set-up an email automation to automatically reach out to customers with a reminder that they forgot something! You can even consider including an incentive, like a discount code, free shipping, or an added bonus.

wine ecommerce

3. Have a contest

Engage with your audience in a fun way by hosting a contest on social media. Jordan Winery has been hosting a photo contest with great success, and has even tailored it to stay-at-home times.

Contests are exciting, and they’ll stir interest in the prize – your products. Contests open up space to easily talk about your products and inspire your audience to buy.

4. Email your customers

This one seems obvious, but so often, businesses don’t do it! Email your customers when you post new products to your site.

How else will they know?!

You love your product. You believe in your product. Tell your audience when you have something new and encourage them to shop.

5. Offer free shipping when customers spend $50 or more

Especially in a time when we don’t have the option of making in-person purchases, free shipping can be the small piece of encouragement that makes the difference. Setting a minimum order for customers to qualify for free shipping helps consumers make the leap from buying one product to multiple, and feel good about it.

All these tactics work together underneath a larger marketing strategy to get your products in front of your customers. But even tackling one at a time will help you move your business forward and grow your e-commerce business.

Need to redesign your website, build a website strategy or create an e-commerce shop on your website?

Reach out to us and schedule a free discovery call.