Understanding your audience is the key to forging a connection. And connection is essential if you want to build trust — which is required on some level before a purchase is made.
Studies show that people rely on their emotions to make decisions; according to brain scans, emotional respon
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Digital Marketing & The Age of User-Generated Content
It’s no secret these days that social media has taken over the digital world globally. The pandemic has fueled social media to boost the creation or sharing/exchange of information, ideas, career interests, and other forms of expression via virtual communities and networks.
As a fan of the Olympic
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What does e-commerce look like in 2021?
What does commerce look like in a post-pandemic world? That’s the question Shopify set out to answer in this video: The Future of Commerce.
Here are the highlights:
1. E-commerce is more competitive than ever. Be sure your platform is up for the challenge.
Take an omnichannel approach: Use an
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Marketing wine to Millennials
Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable.
One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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3 Golden Rules to Grow Your Email List
“I don’t want to annoy people.” “It’s so corporate!” “Too pushy.”
Sound like something you’ve said about why you’re not emailing your customers? Push these myths out of your mind, because they’re just not true.
When visitors come into your tasting room, you get to have
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