Wine Archives - Bauerhaus Design, Inc.

February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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January 17, 2023January 23, 2023

Three Wine Marketing Resolutions for the New Year

The beginning of the New Year is often times a place for new personal goals, but what are your wine business goals? This year I encourage you to also pick 1-3 wine marketing resolutions for your winery. We are all creatures of habit and while we may want to make big changes in our lives, the truth i
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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October 4, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: YOU NEED MORE THAN GRAPES AND A GREAT VENUE

A little birdy told us you’re starting your own wine brand. You’ve put so much hard work and heart into perfecting your craft, and now it’s time to share it with the world. In our “How to Start a Winery Business” series, we’ve put together years of insights and learnings to help you tran
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August 31, 2022August 31, 2022

HOW TO START A WINERY BUSINESS: CREATE A BRAND STORY THAT CONNECTS

You’ve taken a leap of faith and decided to start your own wine brand. We’re tipping our hat to you. Feeling a bit overwhelmed by it all? Don’t worry, we’ve got your back. In our “How to Start a Winery Business” series, we’ve culminated years of valuable learnings into a roadmap packed
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July 11, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: POWERFUL BRAND POSITIONING FOR NEW WINE BRANDS

So, you’re starting your own wine brand? Cue the happy dance. After years of working alongside new wine brands, we thought we’d amass our learnings into an actionable guide for winery startups. In part one of our How to Start a Winery Business series, we discussed the Top 4 Mistakes New Wineries
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May 11, 2022May 24, 2022

How To Start A Winery Business: Top 4 Mistakes New Wineries Make

August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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December 6, 2019April 28, 2020

How to market to Generation X

According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.” Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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October 20, 2019April 14, 2020

Build a website for your winery that gets results: Top 9 tips

Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason to have a website. Websites can be expensive compared to other marketing! Partly because the
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