How To Start A Winery Business: Top 4 Mistakes New Wineries Make
How is your winery adapting?
As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like?
The answer: We’re all still figuring that out.
Just as schools are havi
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How to market to Generation X
According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.”
Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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Build a website for your winery that gets results: Top 9 tips
Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales.
Simply having an online presence is not the only reason to have a website.
Websites can be expensive compared to other marketing! Partly because the
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Wine in a can: Attracting Millennials while keeping your brand classy
Canned wine is a hot trend in the wine industry, and it shouldn’t be ignored.
“Sales of cans increased 69 percent in 2018, with volume up 47 percent over the previous year, according to Beverage Media, citing Nielsen statistics.”
Nearly twenty years ago, Oskar Blues did something bold: They pu
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What wine marketing metrics matter the most?
Do all the different types of marketing metrics out there confuse you? Are you frustrated and not sure what matters? Ultimately, the most important metric in marketing is revenue per customer (RPC). This will tell you which customers are your VIPs and will help define who you should target
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Marketing wine to Millennials
Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable.
One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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Secrets to Growing Direct-To-Consumer Wine Sales
Your tasting room provides customers with a magical experience. But are you focused on growing your online wine sales this year? New research tells us that it’s time to take your wine customer’s experience from the tasting room to online purchasing.
Silicon Valley Bank’s Wine Division hosted
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How can you increase your small wine brand’s Direct to Consumer shipping?
Every winery has a different model for their revenue streams, but if you produce less than 50,000 cases you should be growing your Direct-to-Consumer Shipping.
Why? The latest research tells us that wineries this size are growing their Direct-Consumer shipping. In the 2017 Direct-to-Consumer (DtC)
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Branding Tip: Should your wine label and website match?
If I bought a bottle of your wine and then went to your website, do they have the same branding elements?
Your wine label is often the first piece of branding your customer sees and often wineries focus all their brand strategy on the wine label. While the label is very important, it is onl
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