Wine Archives - Bauerhaus Design, Inc.

September 11, 2024September 11, 2024

The Olympics Wrap Up: Wine Marketing Lessons From the Games

The Olympics have come to a close, and while we’re sad to see them go, they leave behind a treasure trove of memories and – believe it or not – valuable lessons for the wine industry! Celebrating the Games: A Fan’s Perspective At our household, we were glued to the action, especially
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September 27, 2023September 27, 2023

Does your Wine Association Have a Month Dedicated to Wine?

Every wine region should be promoting a month dedicated to their wine! This helps the state or region as a whole build awareness as a unified brand. It helps educate wine consumers on the grape varietals you focus on, type of wine, what your region looks like, and how you are different. This is the
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June 26, 2023June 27, 2023

Why Picking a Target Market is Essential for Your Wine Brand’s Success

Understanding the Importance of Targeting Picking a target market is essential for any business, but it’s especially crucial for wine brands. With so many wine options available, consumers are looking for brands that speak directly to them and their preferences. By identifying and targeting a
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April 12, 2023April 17, 2023

What type of label design represents your brand?

This is the million dollar question: what wine label design will represent your brand, increase sales, and show a high perceived value? At retail customers are faced with the wine aisle of thousands of bottles. According to Nielsen, “Package design reaches 100% of likely buyers at the first moment
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February 9, 2023February 21, 2023

Is your wine association consistent with branding?

Wine association branding is essential to establish your region as a leader in the industry. We talk a lot about branding when it comes to wine labels, but what about your wine association? Does it have a consistent image that is easily recognized from the surrounding states or associations? Think a
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January 17, 2023January 23, 2023

Three Wine Marketing Resolutions for the New Year

The beginning of the New Year is often times a place for new personal goals, but what are your wine business goals? This year I encourage you to also pick 1-3 wine marketing resolutions for your winery. We are all creatures of habit and while we may want to make big changes in our lives, the truth i
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December 7, 2022December 7, 2022

What is your winery’s strategic digital marketing plan for 2023?

We have heard from many clients that winery tasting room foot traffic is down this year. What can you do to increase revenue in 2023? Here are our top winery tips: 1. Focus on winery email marketing Email marketing has the top ROI of any type of digital marketing. It beats social and ads. If you are
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October 4, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: YOU NEED MORE THAN GRAPES AND A GREAT VENUE

A little birdy told us you’re starting your own wine brand. You’ve put so much hard work and heart into perfecting your craft, and now it’s time to share it with the world. In our “How to Start a Winery Business” series, we’ve put together years of insights and learnings to help you tran
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August 31, 2022August 31, 2022

HOW TO START A WINERY BUSINESS: CREATE A BRAND STORY THAT CONNECTS

You’ve taken a leap of faith and decided to start your own wine brand. We’re tipping our hat to you. Feeling a bit overwhelmed by it all? Don’t worry, we’ve got your back. In our “How to Start a Winery Business” series, we’ve culminated years of valuable learnings into a roadmap packed
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July 11, 2022October 4, 2022

HOW TO START A WINERY BUSINESS: POWERFUL BRAND POSITIONING FOR NEW WINE BRANDS

So, you’re starting your own wine brand? Cue the happy dance. After years of working alongside new wine brands, we thought we’d amass our learnings into an actionable guide for winery startups. In part one of our How to Start a Winery Business series, we discussed the Top 4 Mistakes New Wineries
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