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Category: Wine

Posted on May 11, 2022May 24, 2022

How To Start A Winery Business: Top 4 Mistakes New Wineries Make

Posted on August 14, 2020August 14, 2020

How is your winery adapting?

As a parent with a child about to go back to school, I’m surrounded by messages of angst about what the new school year will look like. Will it be online or in person? What do either of those options even look like? The answer: We’re all still figuring that out. Just as schools are havi
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Posted on December 6, 2019April 28, 2020

How to market to Generation X

How to market to Gen X
According to Silicon Valley Bank’s State of the Wine Industry Report 2019, “the Gen X cohort will surpass the baby boomers by around 2022 to become the largest fine wine–consumer demographic in the US.” Even though Millennials will surpass Gen Xers in that regard by 2027, there’s s
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Posted on October 20, 2019April 14, 2020

Build a website for your winery that gets results: Top 9 tips

Websites are not the Field of Dreams: If you build it, they will come. A website’s goal should be to grow either online sales or in-store sales. Simply having an online presence is not the only reason to have a website. Websites can be expensive compared to other marketing! Partly because the
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Posted on September 25, 2019April 14, 2020

Wine in a can: Attracting Millennials while keeping your brand classy

Canned wine
Canned wine is a hot trend in the wine industry, and it shouldn’t be ignored. “Sales of cans increased 69 percent in 2018, with volume up 47 percent over the previous year, according to Beverage Media, citing Nielsen statistics.” Nearly twenty years ago, Oskar Blues did something bold: They pu
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Posted on April 17, 2019June 27, 2019

What wine marketing metrics matter the most?

Do all the different types of marketing metrics out there confuse you? Are you frustrated and not sure what matters? Ultimately, the most important metric in marketing is revenue per customer (RPC). This will tell you which customers are your VIPs and will help define who you should target
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Posted on March 27, 2019June 26, 2019

Marketing wine to Millennials

Relying on current sales and current customers is a recipe for fizzling out. Your business can’t just be profitable. It’s also got to be sustainable. One of the biggest challenges for winery owners right now is knowing how to market to the next generations. So many wineries rel
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Posted on October 17, 2018June 27, 2019

Secrets to Growing Direct-To-Consumer Wine Sales

Your tasting room provides customers with a magical experience. But are you focused on growing your online wine sales this year? New research tells us that it’s time to take your wine customer’s experience from the tasting room to online purchasing. Silicon Valley Bank’s Wine Division hosted
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Posted on August 21, 2018June 27, 2019

How can you increase your small wine brand’s Direct to Consumer shipping?

Every winery has a different model for their revenue streams, but if you produce less than 50,000 cases you should be growing your Direct-to-Consumer Shipping. Why? The latest research tells us that wineries this size are growing their Direct-Consumer shipping. In the 2017 Direct-to-Consumer (DtC)
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Posted on May 16, 2018June 28, 2019

Branding Tip: Should your wine label and website match?

If I bought a bottle of your wine and then went to your website, do they have the same branding elements? Your wine label is often the first piece of branding your customer sees and often wineries focus all their brand strategy on the wine label. While the label is very important, it is onl
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  • How To Start A Winery Business: Start My Own Wine Brand
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